She is also an award-winning business writer with expertise in thought leadership and expert positioning. In her 15+ years as a marketing consultant and freelance writer, Marcia has assisted clients in determining how best to promote their products and services to their target markets. She has written everything from advertorials to case studies, to books, e-books, newsletters, white papers, website copy, articles, and blog posts. Marcia has worked with corporate clients, educational institutions, consultants, technology ventures, and financial service firms.
Marcia’s work has appeared in Businessweek, Entrepreneur, Woman’s Day, REALTOR, and Health, as well as numerous trade journals. Online, she has written for CNNMoney, Amex OPEN Forum, and Next Avenue. You can also find her work on the websites of PNC Bank, American Express Small Merchant Marketing, and Chase Bank.
She has authored, co-authored, or ghosted more than 30 non-fiction books, most with major publishers.
Before starting her own business, Marcia worked for Eastman Kodak Company as a director of marketing communications. She was also a marketing consultant for the Massachusetts Manufacturing Partnership, which assisted companies within the state in developing marketing plans. She holds an MBA in marketing and corporate strategy from the University of Michigan and a BA with honors from Wellesley College.